Sky TV Mailers

Contribution: Creative Strategy / Project Management

Client: SKY
Agency: Stickee

Sky Showbiz approached Stickee with a problem; their HTML emails, sent out to millions of Sky customers each month, adhered to no strict styleguide and were becoming inconsistent as different editors created them. They wanted us to create an HTML email template and styleguide for editors to adhere to when creating the mailouts. Instead we developed a custom mailer application that linked in with their current email delivery system. The system meant that errors could not creep in and it allowed non-technical staff to create the emails, dramatically reducing the cost of producing them. The system was so successful that it was rolled out to other major departments in the company delivering email content for Sky News, Sky Sports, Sky One and Sky Movies.

Back To Portfolio →