Contribution: Creative Strategy / Creative Direction / Project Management

Client: Retroscreen
Agency: Production London

Retroscreen needed a solution to diffuse the stigma surrounding the topic of medical research and in turn increase the amount of 18-30 research volunteers coming forward for trials. The strategy was to create a unique online, press and real-world solution. We arranged for Retroscreen to be sole sponsor of key entertainment events, featuring high profile artists like Gilles Petersen. To these events and festivals such as Glastonbury and Big Chillw, we sent promotional teams disseminating their brand and collecting valuable user data. Online we created a bespoke website and targeted key social sites with a banner campaign driving traffic back to Flucamp. The online drive supplemented an outdoor poster and print campaign across the London tube and bus network. The result was their most successful promotional drive to date which offered ROI of 4:1, and ultimately created understanding about this innovative company’s work.

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