Dragonquest Viral

Contribution: Directing / Creative

Client: Square Enix
Agency: Stickee

Working with agency Stickee I co-directed this interactive video viral campaign for the european launch of Square Enix’s Dragonquest VIII. Players were challenged to distract the world’s biggest Dragonquest fanatic, Nobu Yamada, from completing his playing marathon. The viral topped the viral chart two weeks on the hop, was mentioned in a number of industry magazines, achieving over 80,000 plays over a three month period and was sent on to friends over 10,000 times. Even more impressive, the average time spent on the site was an astounding thirteen minutes.

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