Nicorette Video Channel

Contribution: Directing / Producing

Digital Agency: Redbox Digital

I was called in by digital agency Redbox Digital to help them produce and direct a series of interviews for the Nicorette video channel. Consumers who used Nicorette products to quit, including the Inhalator and the Redbox devised Activestop platform, candidly relate their experiences giving up smoking. Activestop is a technology platform aimed at the smoking cessation market with a sector-leading solution for consumer support. Find out more here. I also worked with Redbox on their Inhalator Campaign directing a series of videos to compliment the current TV adverts.

Watch the Videos Here →

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