Nicorette Inhalator

Contribution: Directing / Producing

Working with agency Redbox Digital I produced and directed all live action elements of the Inhalator online campaign. The the star of the current TV campaign, Oliver Maltman, was cast and the concept of the adverts expanded. We shot HD footage on greenscreen, 3D mattes were added in post with Shake and After Effects. The project went on to become Nicorette’s most successful online campaign to date. The website is no longer live, but here's a screen recording which you can see to your left. Unfortunately it has no sound, so just hum along... I also worked with Redbox on the Nicorette Video Channel directing a series of interviews with consumers who had used Nicorete products to give up smoking.

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